6 WAYS BING'S SOCIAL SEARCH FEATURE CAN HELP BRAND BUILDING EFFORTS
Bing is an Online Marketers Dream
Bing may be an online marketers dream. Bing has created a new answer to social search that could enable businesses to engage in the most powerful method of brand building available, relationship branding. Bing may have positioned itself to eclipse Google AdWords in the near future.
Bing Brings Social Media Marketing to Search
The search engine?s integration efforts include partnerships with leading social media networks like?Quora,?LinkedIn,?Twitter, and?Facebook. Bing?s strategy is to compile information from across the Internet and these social networks, and display the information in a way that is easy for all users to understand, and easier for marketers to exploit.
Users Can Search & Get the Right Answers Quickly
Since core search features will continue to remain intact, the search engine can continue to give results that are as complete and trustworthy as possible. The core web results prevent social network updates from cluttering search results, but enable users to use social media to glean relevant information. Users can get answers quicker than ever before, and marketers can be poised to answer relevant questions just as quickly. It?s a win-win scenario.
One Snapshot Can Be Worth More Than 1000 Ads
Snapshot features may enable users to search faster. This new feature is located between the core search features and the new sidebar. Snapshot is designed to draw relevant information or services and coordinate it with major search features. Bing?s users will have maps, reservations, and reviews featured near search results without obfuscating relevant information. Marketers can construct campaigns using all the features in concert with Bing. Social media marketing has just went into overdrive.
Get By With Help from Friends Using Bing?s Social Search
The new search features offered by Bing?s new search features may make searching easier. Having the ability to ask friends for search assistance can be helpful. Additionally, the suggestions of friends who might know answers offered by Bing has the potential to make life easier for users and marketers. Social search makes sharing so much easier, and turns consumers into prepackaged brand evangelists.
Real Time Request Views Can Ignite Sharing & Evangelizing
Bing also offers users the ability to view friend requests in real time in the sidebar. This could lead to more brand touting engagement opportunities. It can also allow marketers insights into contacts, especially if marketers regularly engage consumers as people instead of brands.
Bing Makes It Easier for Marketers to Position Themselves as Experts
Connecting to experts may be easier for Bing users who take advantage of this new feature. This new twist to search has enabled Bing to identify multiple experts from social media networks for users to query. This is an unprecedented opportunity for marketers that just shouldn?t be passed up.
It will be interesting to see how social search and social media marketing evolves as users begin to try out Bing?s new features. Bing might have discovered a new and unique approach to search that could allow marketers to reach consumers conveniently and quickly.
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